In December 2016, Tróia Hair entered the market with the launch of the first product. His career gained strength in January of the following year, when he inaugurated the first commercial space in the Jardim das Oliveiras - Itaim Paulista, São Paulo - Brazil.
The company's rapid growth is the result of a lot of dedication and commitment to consumers. The brand launched the progressive Orga²nica, which struck beyond national borders, such as Paraguay and Argentina.
For 12 years, two of the three partners sold multi-brands and knew the halls routine. The hairdresser and current commercial director understands the needs of the salons and reports: